The marketing major is designed to prepare students for a variety of careers such as brand management, marketing research, advertising, sales promotion, retailing, sales management, product development, sports marketing, and international marketing.
While most students choose this major to become human resources professionals, others do so to better prepare themselves for careers in the general field of management.
ConcentrationsStudents may find the use of a concentration or minor useful in customizing the major to meet diverse career goals. Students should consult with their faculty advisor about the use of concentrations and minors.
Concentrations in non-profit management and public administration prepare students who wish to work in those sectors of the economy. Concentrations in skill areas allow students to further specialize in their field of study.
Marketing majors and minors may find skill concentrations in advertising, international business, or management information systems especially useful.
Special RequirementsStudents transferring into the marketing program from another college must complete a minimum of 18 Cabrini College Business Department credits, 15 credits of which must be 300-level or above marketing courses.
Learning OutcomesMarketing majors will: